Act Against New Zealand’s Cruel “Ethical” Wool Scam!
Petition to: Allbirds, Fjällräven, Helly Hansen, icebreaker, Smartwool, and LVMH’s Loro Piana
PETA Asia-Pacific went inside 11 farms and shearing sheds in New Zealand that produce “ethical” wool. Shearers kicked sheep after they resisted entering the scary chute. The worker’s rough handling during shearing left sheep with gaping wounds, which were stitched up without any painkillers.
Act for sheep by urging Allbirds, Fjällräven, Helly Hansen, and Loro Piana to stop selling wool now.
Urge Brands to Ditch Wool
PETA’s exposés from Australia to England, Argentina to the U.S., and now New Zealand have proved that violence against sheep in the wool industry is pervasive, and we must hold companies accountable for supporting such cruelty. Brands like Allbirds, Fjällräven, Helly Hansen, icebreaker, Smartwool, and LVMH’s Loro Piana use the ZQ certification to market wool – urge them to stop selling wool now!
Join us in making a difference.
This petition is brought to you by Politic in partnership with PETA Australia.
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Read the letter
Dear Mr. Joe Vernachio (Allbirds), Mr. Martin Axelhed (Fjällräven), Mr. Jan Van Mossevelde (Icebreaker & Smartwool), Ms. Carrie Ask (Helly Hansen) & Mr. Damien Bertrand (Loro Piana),
I just watched PETA’s exposé of New Zealand’s “ethical” wool industry, which documented horrific sheep abuse. I am shocked that your company is associated with abuse. ZQ, whose claims about “humanely produced” wool are meaningless and deceptive.
A PETA Asia-Pacific investigation documented entrenched cruelty to sheep used for their wool, including workers who beat, kicked, and stomped on terrified sheep at ZQ-certified facilities.
Shearers kicked sheep after they resisted entering the scary chute. The worker’s rough handling during shearing left sheep with gaping wounds, which were stitched up without any painkillers. On one farm, PETA Asia-Pacific’s investigators saw the same collapsed sheep several times over two days while her condition deteriorated. In the end, without even attempting to stun her, a farmer cut her throat and dumped her body into a trash pit.
This investigation proves, yet again, that even the supposed “best” wool standards mean animals suffer immensely. Please stop selling anything made of wool.
Sincerely,
Act Against New Zealand’s Cruel “Ethical” Wool Scam!
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SUPPORTER VOICES - REASONS FOR SIGNING
sheep have feelings
Audrey
2025-03-11 09:49:22